Online Marketing: Abstract Edge Blog - Latest Comments

Re: Don’t Get Distracted by the Wrong Metrics

Payton_vege — Thu, 23 Feb 2012 02:17:25 -0000

Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

Re: Why Should Anyone Follow Your Brand on Facebook?

Payton_vege — Thu, 23 Feb 2012 02:17:22 -0000

Re: Does Facebook Reward Brands That Are More Romantic?

Payton_vege — Thu, 23 Feb 2012 02:17:13 -0000

Re: 5 Weird Ways to Boost Your Social Media Presence

Payton_vege — Thu, 23 Feb 2012 02:16:44 -0000

Re: Is Google Rewarding People Who “Buy” Friends?

Payton_vege — Thu, 23 Feb 2012 02:15:24 -0000

Re: Putting Tweets in Your Customers’ Mouths… Er, Mice

Payton_vege — Thu, 23 Feb 2012 02:15:16 -0000

Re: Be An Airline Pilot, Not An Astronaut

Payton_vege — Thu, 23 Feb 2012 02:00:54 -0000

Re: 6 Great Reasons To Invest In Inbound Marketing

Payton_vege — Thu, 23 Feb 2012 02:00:49 -0000

Re: 8 Ways To Convince Your Boss To Invest In Content Marketing

Payton_vege — Thu, 23 Feb 2012 02:00:43 -0000

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Payton_vege — Thu, 23 Feb 2012 02:00:38 -0000

Re: Starting Somewhere: 10 Baby Steps to Launching Your Social Media Presence

Payton_vege — Thu, 23 Feb 2012 02:00:35 -0000

Re: Why Isn’t Your Website Generating Leads?

Nadine Stevens — Mon, 09 Jan 2012 21:22:23 -0000

Great points! Today, it's no longer enough for companies to treat their websites as a digital brochure where they can only advertise their products/services. Online customers expect a more engaging website where they can interact, socialize and increase their awareness. The 'content is king' concept remains very much true when it comes to using websites to generate leads for our business.Thanks.

Re: 3 Little Things to Get Right in Social Marketing

zend framework team — Fri, 02 Dec 2011 07:21:33 -0000

You are absolutely right and very effective points you have discussed in your blog and honestly i will say that i never think about these points, but now after read your post i feel that i was mission very important things and now i will always keep in mind these points to be successful in social marketing.

Re: Why Isn’t Your Website Generating Leads?

mattfenn — Tue, 08 Nov 2011 16:46:04 -0000

Great article, another good way of generating leads from your website is to use a visitor visibility service like Jumplead http://www.jumplead.com

Works for B2B leads by profiling visitors and giving you the company name and contact details worth checking out.

Re: 3 Reasons Inbound Marketing is Critical for Nonprofits

Scott Paley — Tue, 01 Nov 2011 12:16:36 -0000

Hi Rhonda,

Thank you for your question. It's interesting -- you're the 2nd person to ask something similar, so it seems the term "inbound marketing" isn't as clear as it needs to be.

Inbound marketing is an approach that takes into account recent shifts in customer behavior. The premise is that people are overwhelmed by marketing messages, they have better tools to filter them out (DVRs, caller ID, etc.) and that it's preferable to "earn" awareness than to "buy" it. The primary ways people become aware, interested, and actually engaged these days is through search engines and social media, moreso than from watching an ad on TV or in a magazine.

Buying awareness is obvious (advertising, direct mail, cold calling, etc.,) but how do you "earn" awareness? You use the tools that are now available to everyone - blogs, SEO, social media, email. These tools allow all organizations to create and distribute valuable content, build a community, and inspire evangelism. This is especially true for many nonprofits. The tools, used properly, also allow you to capture more leads and better scale the nurturing process.

This approach is what we mean by "inbound marketing." Some call it "content marketing" and others "pull marketing." Outbound marketing is about pushing messages outward and hoping that people pay attention. Much of the time though, what they feel is interrupted.

I hope that was helpful. You can read more here - http://blog.abstractedge.com/2...

Thanks,
Scott

Re: 3 Reasons Inbound Marketing is Critical for Nonprofits

Rhonda — Tue, 01 Nov 2011 11:01:36 -0000

And the definition of an "inbound" constituent is? Loving the one that's already with you?

Re: 3 Little Things to Get Right in Social Marketing

custom logo design — Tue, 01 Nov 2011 04:15:53 -0000

Absolutely helpful and informative post you have shared, i learn a lot of things from your post. I am newbie in this field of social media marketing and feeling very difficulties to achieve my goals, but now after read your post i am going to review my strategy and i hope i will achieve my goals smoothly and perfectly.

Re: The New Facebook Comments System. Good? Or Evil?

Justin Kownacki — Thu, 08 Sep 2011 14:58:17 -0000

My lone experience with the new Facebook-fueled blog comments has been on TechCrunch. The upside was that people I've never interacted with before were "liking" and responding to my comments. The downside was that it created a conversation distraction where I wasn't expecting one, but I could probably fix that in the settings. Overall, I'm surprised I haven't seen it deployed more often. Disqus, Livefyre and other similar tools seem to have held their ground against the Facebook encroachment thus far.

Re: How to Find the Content Goldmine in Your Own Backyard

Justin Kownacki — Tue, 30 Aug 2011 10:04:13 -0000

True, Becky. And, funny enough, I just wrote about that on my own blog today -- the recurring themes we often return to in our own work, even from a blogging standpoint. http://www.justinkownacki.com/...

Re: How to Find the Content Goldmine in Your Own Backyard

Becky McCray — Fri, 26 Aug 2011 11:12:00 -0000

Justin, you are dead on with this. We get tired of our own story, so we think no one could be interested. In truth, we can retell, but not repeat word for word, the same story many times before our customers or audience even notice.

Re: The New Facebook Comments System. Good? Or Evil?

Asho — Wed, 24 Aug 2011 14:14:41 -0000

I implemented the facebook comment using a plugin which also converts the facebook comment into wordpress comment... so the comments will be indexable by Google... i think this is the best way to use facebook comment...

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Scott Paley — Thu, 18 Aug 2011 15:49:49 -0000

Thanks Jean for letting our audience know about Taproot. Fantastic stuff!

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Jean Lahage Cohen — Thu, 18 Aug 2011 15:45:59 -0000

My non-profit is rebuilding our website with a service grant from Taproot Foundation. 6 professionals from different companies volunteer their time to work with us as the "client" to rebuild and redesign our site. It's a great opportunity in this financial climate to be able to accomplish such great work without having to find the financial resources. A variety of non-profits are eligible, too. Check out http://www.taprootfoundation.o.... And the questions posed here are so relevant for non-profits and for profits!

Re: Are Small Agencies Really More Creative and Agile?

Scott Paley — Fri, 12 Aug 2011 14:39:38 -0000

Thanks!

Re: Are Small Agencies Really More Creative and Agile?

L I M E — Fri, 12 Aug 2011 12:25:08 -0000

Great blog. Love the sources and quotes in particular