Online Marketing: Abstract Edge Blog - Latest Comments

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Shilo — Tue, 22 Apr 2014 16:01:51 -0000

Thank you for the insights! I wish all articles were thiswell laid out and helpful. This was pure gold.

Re: The New Facebook Comments System. Good? Or Evil?

Anh Ba — Mon, 10 Feb 2014 11:22:50 -0000

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Re: The New Facebook Comments System. Good? Or Evil?

Anh Ba — Mon, 10 Feb 2014 11:21:40 -0000

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Re: Want to Optimize Your SEO? Invest in Social Media

it consulting nyc — Thu, 23 Jan 2014 14:14:32 -0000

too much informative and interesting Blog..I am really looking for this type of information..Thanks for sharing..

Re: 9 Steps to Balanced Search Engine Optimization

Jen — Mon, 18 Nov 2013 09:05:03 -0000

Great information and explaining! I learned a lot and appreciate your writing in simple easy to understand terms. Thank you! Great article!

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Randy Strothman — Mon, 12 Aug 2013 20:16:40 -0000

A static, web brochure has a limited value on the web, which is very dynamic and always changing. Month to month. If you choose to be on the web, take it seriously and get the best ROI by understanding how it works. Putting up a static website "brochure" will not pay off in the long run. You have to be in the marathon, not the retail sale du jour.

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Cathie Dunklee-Donnell — Mon, 12 Aug 2013 18:53:27 -0000

I like your tips about looking at competitors' websites. I haven't thought of it like that before.

Re: 8 Great Questions To Answer Before Starting a Web Design Project

CT Web Design — Tue, 30 Jul 2013 21:12:05 -0000

Thinking of starting a website? It is no understatement to say that starting your own design is a big step.

Re: Fixed Price or Hourly: Is There a Better Way?

Chris Burbridge — Tue, 30 Jul 2013 15:13:10 -0000

This is great.
Majority of people not thinking that hard, in my opinion.
You eloquently outline the issues—client risk versus agency (or freelancer) risk.
I think I am going to use this today, so it is very helpful.

Re: 20% Say Facebook Influenced Purchase Decision

helpfulguyver — Sat, 20 Jul 2013 11:31:37 -0000

I think this is a big part of the reason why Facebook's IPO was so hyped - businesses understand that Facebook, while not quite Google, does impact purchasing decisions and how cool products can be perceived. The current relatively low price of Facebook is meaningless, it's more the long-term that matters. This importance that companies are putting on Facebook, more than anything else, is illustrated just about anywhere you look. Whether it's big brands promoting their Facebook pages in their Super Bowl Ads, big national media promoting Facebook for their interview segments, smaller local businesses putting stickers in their windows begging people to like their page, or even the dozens of companies listed at http://www.buyfacebookfansr... there's so much of an emphasis by all sizes of companies on getting sales and interest via Facebook that I still look at their long-term future as pretty bright.

Re: 9 Steps to Balanced Search Engine Optimization

helpfulguyver — Sat, 20 Jul 2013 11:30:46 -0000

Great overview, but I think it remains to be said that good SEO is mostly about good content and good web development to make sure URLs are descriptive and don't break and all other common best practices are followed. If you do that, you're a good portion of the way there.

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Mohana ram mv — Fri, 08 Jun 2012 07:46:10 -0000

The article bring out the basic process and questions to be answered by user to get awesome and workable website. I am in process of building my compnies website this article would help.
Thanks Scott

Re: A Different Way to Think About WHY You Use Social Media

Cathybishop — Thu, 22 Mar 2012 04:13:57 -0000

Thanks Justin. Exactly. Sometimes we tend to get overwhelmed with all the social media hype that we forget our main purpose or reason for engaging in that. Your "vision" must be clear in why you joined social media in the first place.

Re: Blogging Is For Closers

Cathybishop — Mon, 12 Mar 2012 04:29:43 -0000

I haven't seen that movie yet, but I'll try to see it if I have time. Indeed. In the end, it's all about closing. Though blogging takes time and patience, it's all worth all the effort.

Re: 3 Little Things to Get Right in Social Marketing

entrepreneur ideas — Mon, 27 Feb 2012 07:29:10 -0000

Great things you have discussed and before read your post i was completely unaware about these points.

Re: Why Isn’t Your Website Generating Leads?

Nadine Stevens — Mon, 09 Jan 2012 21:22:23 -0000

Great points! Today, it's no longer enough for companies to treat their websites as a digital brochure where they can only advertise their products/services. Online customers expect a more engaging website where they can interact, socialize and increase their awareness. The 'content is king' concept remains very much true when it comes to using websites to generate leads for our business.Thanks.

Re: 3 Little Things to Get Right in Social Marketing

zend framework team — Fri, 02 Dec 2011 07:21:33 -0000

You are absolutely right and very effective points you have discussed in your blog and honestly i will say that i never think about these points, but now after read your post i feel that i was mission very important things and now i will always keep in mind these points to be successful in social marketing.

Re: 3 Reasons Inbound Marketing is Critical for Nonprofits

Scott Paley — Tue, 01 Nov 2011 12:16:36 -0000

Hi Rhonda,

Thank you for your question. It's interesting -- you're the 2nd person to ask something similar, so it seems the term "inbound marketing" isn't as clear as it needs to be.

Inbound marketing is an approach that takes into account recent shifts in customer behavior. The premise is that people are overwhelmed by marketing messages, they have better tools to filter them out (DVRs, caller ID, etc.) and that it's preferable to "earn" awareness than to "buy" it. The primary ways people become aware, interested, and actually engaged these days is through search engines and social media, moreso than from watching an ad on TV or in a magazine.

Buying awareness is obvious (advertising, direct mail, cold calling, etc.,) but how do you "earn" awareness? You use the tools that are now available to everyone - blogs, SEO, social media, email. These tools allow all organizations to create and distribute valuable content, build a community, and inspire evangelism. This is especially true for many nonprofits. The tools, used properly, also allow you to capture more leads and better scale the nurturing process.

This approach is what we mean by "inbound marketing." Some call it "content marketing" and others "pull marketing." Outbound marketing is about pushing messages outward and hoping that people pay attention. Much of the time though, what they feel is interrupted.

I hope that was helpful. You can read more here - http://blog.abstractedge.co...

Thanks,
Scott

Re: 3 Reasons Inbound Marketing is Critical for Nonprofits

Rhonda — Tue, 01 Nov 2011 11:01:36 -0000

And the definition of an "inbound" constituent is? Loving the one that's already with you?

Re: 3 Little Things to Get Right in Social Marketing

custom logo design — Tue, 01 Nov 2011 04:15:53 -0000

Absolutely helpful and informative post you have shared, i learn a lot of things from your post. I am newbie in this field of social media marketing and feeling very difficulties to achieve my goals, but now after read your post i am going to review my strategy and i hope i will achieve my goals smoothly and perfectly.

Re: The New Facebook Comments System. Good? Or Evil?

Justin Kownacki — Thu, 08 Sep 2011 14:58:17 -0000

My lone experience with the new Facebook-fueled blog comments has been on TechCrunch. The upside was that people I've never interacted with before were "liking" and responding to my comments. The downside was that it created a conversation distraction where I wasn't expecting one, but I could probably fix that in the settings. Overall, I'm surprised I haven't seen it deployed more often. Disqus, Livefyre and other similar tools seem to have held their ground against the Facebook encroachment thus far.

Re: How to Find the Content Goldmine in Your Own Backyard

Justin Kownacki — Tue, 30 Aug 2011 10:04:13 -0000

True, Becky. And, funny enough, I just wrote about that on my own blog today -- the recurring themes we often return to in our own work, even from a blogging standpoint. http://www.justinkownacki.c...

Re: How to Find the Content Goldmine in Your Own Backyard

Becky McCray — Fri, 26 Aug 2011 11:12:00 -0000

Justin, you are dead on with this. We get tired of our own story, so we think no one could be interested. In truth, we can retell, but not repeat word for word, the same story many times before our customers or audience even notice.

Re: The New Facebook Comments System. Good? Or Evil?

Asho — Wed, 24 Aug 2011 14:14:41 -0000

I implemented the facebook comment using a plugin which also converts the facebook comment into wordpress comment... so the comments will be indexable by Google... i think this is the best way to use facebook comment...

Re: 8 Great Questions To Answer Before Starting a Web Design Project

Scott Paley — Thu, 18 Aug 2011 15:49:49 -0000

Thanks Jean for letting our audience know about Taproot. Fantastic stuff!